Hey Lookit!

It's not very often that you get the chance to hire a fresh-out-of-college graduate with experience that doesn't involve french fries or bagging your pickles. This is just me proving it. You can always just skip straight to the resume if you'd prefer.

The Orange Is Power Campaign

The Orange Is Power campaign was one of my responsibilities while working in the Student Union marketing department. This campaign was used for the Student Store, the Union's OSU apparel outlet.

After doing research on our current situation as well as those outlets directly (and indirectly) competing with us, the conclusion was made that almost all apparel outlets in Stillwater were similarly priced. This left lots of room open to distinguish ourselves in other areas like store decor, online experiences and through targeting OSU's most overlooked demographic: the extreme student fan. Our print advertising plucked the heartstrings of a distinguishing part of the OSU experience: color. Radio, outdoor, and online advertising accents our word-of-mouth customer evangelism movement.

Because this campaign is still active in Oklahoma and Texas (and a few very cool parts have yet to be executed), more details can be explained during an interview.

Orange Peel 2005

As Marketing Director for OSU's annual concert/pep-rally event, I had the opportunity to plan and execute my first very-own marketing plan.

Having a passion for strong customer feedback, I came up with the "Peelmobile". Members of the marketing committee drove around campus on this orange electric cart, giving students rides to class in exchange for their thoughts on talent and the show.

A new trend in online marketing was used when we set up the Orange Peel Blog. Posting news and information about the talent gave the public an inside look into Orange Peel, but giving readers the opportunity to post comments on the blog gave us valuable feedback into how the show was being planned.

Utilizing print and radio advertising in addition to our concert posters and promotional items, the campaign was statewide from mid-August 2005 until mid-September 2005, with almost 10,000 tickets sold to the event.

Miscellaneous Work

While working in the Information Technology Division marketing department, I promoted the Microsoft Campus Agreement. To date, more than 20,000 copies of Microsoft Windows, Office and other software titles have been downloaded free of charge by OSU students. Direct mail, posters and other print media were primarily used in conjunction with a direct email campaign.

To keep myself out of trouble (and to pay my tuition), I started a freelance business specializing in web design. Word got out (through word-of-mouth and my blog postings) that I knew what I was doing, and soon I was designing print advertising for magazines in the U.S. + England. Another client has also contracted me as a consultant for their marketing and promotion work.

In 18 months time, I have contracted work with over 20 clients for more than 35 projects in 2 countries... in my spare time.